How to use The Google keyword tool?
The Google keyword tool
Keyword Selection is on of the major aspect of SEO.Although there are many tools available (free and paid) for keyword research, but using Google’s Keyword Research Tool is the best.
AdWords Keyword Tool is helpful to find keywords to write about and to increase page views on your websites. It provides information that makes a huge difference in both traffic and potential earnings.
There are a few steps you should take to make full use of it.
1.Open Google.com and type “keyword tool” at the Google homepage and select the first website listed GO To Google Adwords Keyword Tool at https://adwords.google.com/select/KeywordToolExternal.
There are 2 options to find keywords
i. Descriptive words or phrases: Type in words or phrases that is related to your website theme/content. Enter the Captcha code and click “get keyword ideas”. Check out the list to see which words will get the most traffic or highest PPC (pay-per-click).
ii.Website content:just Enter a web page URL to find keywords related to the content on the page
2. Pay special attention to:
i.Advertiser competition:How competative is the keyword. more competative keyword need more time to optimize less compatative keyword can easily be optimized.
ii.Local Search Volume:Means how many number of times this keyword finds by Google users in local country eg. (India)
iii.Global Monthly Search Volume:Means how many number of times this keyword finds by all Google users in all countries.
iv.Estimated average CPC (cost-per-click):this will give you an idea that if you buy this keyword through PPC how much you will have to pay for a single click.
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